Turning the 100-year milestone in any business isn't easy. Overhead, making sure the product is solid and satisfactory, intense ups and downs in the market, and demands for constantly evolving product are just some of the hurdles any successful brand faces. When it comes to trucks, you are absolutely dealing with a demanding demographic: these are very hard-working men and women who simply can't settle for less in any category. Since Chevy's truck business turns 100 this year, commemorating two great vehicles was very high on the eagerly-awaited agenda.
The most intense part of the celebration begins in the Lone Star State, which is no stranger to high demand for well-performing trucks. This year at the Texas State Fair, the 2018 Silverado 1500 and the Colorado Centennial Editions will be unveiled, to properly display how thrilled the brand is about this mega-milestone. Only available as off-road-oriented Z71 models, the commemorative pickups are highly notable for their Centennial Blue paint, and the bow-tie emblems adorning their grilles that are heritage-inspired. Ringed in chrome with dark blue centers instead of the traditional Chevy gold, this awesome bow tie also sports the word Chevrolet in a chrome script that is a throwback to some of the earliest trucks ever designed by the brand.
The 1918 One-ton had a lot of character, and was one of those early trucks that remained a symbol of prowess during the tail end of the Industrial Revolution. We know that during the year 2017, it may remind you of the jalopy that the destitute Okies crossed the nation with in “The Grapes of Wrath”, to find work during the depression. But at that time, its ability to haul a higher number of people as well as much heavier weight put it in a contending class of its own. Oh, how things have changed: the gadgets on the inside, comfort level, and horsepower as well as torque leave these early counterparts in the dust, and are pleasures to own whether you have a fully-fledged contracting business, or are just looking for some off-road playtime.
For the four-wheel-drive, crew-cab-only Silverado version, the 22-inch painted alloy wheels with chrome inserts and the LTZ trim level of equipment provide plenty of inspiration to make you want to get up and go, be it right here in Knoxville, or on any nearby road trip you are planning to kick up some mud. The mid-size Colorado Centennial has also had the additions of 18-inch wheels, a real bumper with body color, and grille surround, as well as chrome mirror caps, door handles, and body moldings. A regular 2018 Silverado 1500 LTZ Z71 gets its power from a 5.3-liter V-8, and is guided for shiftage with an 8-speed automatic transmission.
The extended-cab 2018 Colorado Z71 boasts a 2.5-liter inline-four, and a six-speed automatic to get you properly gaining ground through the gears. Because getting to the 100-year mark is no small feat, there have also been a few more announcements regarding special deals and incentives. For all of the fishing fanatics out there in Missouri and nationwide, there will be a Centennial-edition run of Phoenix bass boats, as well as 24-foot enclosed inTech trailers for heavy-duty hauling. Ask us about how you can continue the party with Chevy's Truck Legends Program: now going national, it rewards the brand's most loyal customers with free swag, an online community with knowledgeable forums, and access to hot Chevy experiences and events!
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