During the month of January at West Chevy, there are some long stretches of time spent in our respective “war rooms”: this is when the competition has carefully laid out their plans to try and dominate their markets for the year! Ford, Chevy, and Ram have all rolled out revamped full-size pickup trucks for sale this year, and there will definitely be a showdown of sorts to compete through. Ford and Chevy have battled it out head-to-head for years, with Ram products hot on their trail month after month. Our prized Chevy Silverado is going to debut in just a few short weeks at the Detroit Auto Show, and will go on sale later in the year. Here are a few of the most important things to take note of regarding our competition, and why we feel Chevy is the best contender to diligently cross the finish line!
During 2017, Ford Trucks were celebrating their first full year of sales for the brand new F-150 pickup. This is a number that has been the best-selling vehicle in the US for over 40 years, and finished last season with a high dose of success. But, it's important to note that last year had a bit of a bumpy start, as the new truck assembled with lightweight aluminum met skepticism from some diehard truck fans. The F-series has been around since 1948, and a massive redesign took place 3 years ago when the 13th version was introduced. For many customers nationwide, Ford is the maker of the quintessential and most road-worthy pickup, but we feel that our expertly-designed Silverado can eventually stop this tough competitor dead in its tracks!
The Dodge Ram 1500 is definitely a bit less expensive than the F-150 or Silverado, and many loyal truck lovers purchase it model after model. The Ram 1500 has big-rig styling that gives it a defined and aggressive stance, an interior with some of the coolest modern styling around, and some pretty hefty bonus points in the suspension department. One area where it falls short is the towing capacity: it is less than either the F-150 or Silverado. This is a very important category in the game of truck appeal: many who are frequently camping or in contractor's shoes need that hearty pull potential.
Over the past week, Business Insider was righteously excited enough about the New Year's events to begin an intro with the words, “Behold, the 2019 Silverado!”. Those in the auto industry will get their first real look in Detroit in just a few weeks, but a pre-reveal took place for some in Dallas late last year. Chevy truck lines date back an entire century, and the Silverado namesake is currently headed into its fourth generation. Just one of the many areas where we outlap the competition is with the 4G LTE WiFi connection on board, as well as the impeccably up-to-date and easy to use Infotainment system. Ask us about how incredible the Silverado Custom model is: it's your ticket to 20-inch aluminum wheels, body-color surround, locking tailgate, OnStar Guidance, a 7.0-inch touchscreen with Apple CarPlay and Android Auto, and power adjustable and heated side view mirrors.
If you are really looking to up the ante and get your hands on one of the most feature-filled trucks in existence, the High Country model quenches your appetite for rugged durability by offering up chrome running boards, 20-inch chrome wheels, front and rear body-color bumpers, spray-on bed liner, heated and ventilated 12-way power seats, and an 8-inch touchscreen display. Safety is always a prime concern for anyone in the market for a new truck, and the 2018 Chevy Silverado received the highest overall rating from the NHTSA, which is five stars. With Teen Driver and rear view camera now standard on all models, you'll have a pretty good idea of whether or not the younger ones in your troupe are completing their drive safely, and if there are any rapid changes taking place in your backup zone!