Chevy Takes Home More J.D. Power Awards Than Any Other Brand

For the fourth consecutive year, Chevrolet has had more J.D. Power Initial Quality awards than any other brand. This year, five Chevrolet vehicles led their segments in the J.D. Power 2016 Initial Quality Study, a study that is based on the responses of 80,000 purchasers and lessees of new 2016 model-year vehicles within 90 days of ownership.

Alan Batey, Global Chevrolet president stated, “First, the study results will help attract new buyers to Chevrolet, as J.D. Power data shows ‘expected reliability’ is customers’ top purchase consideration for a new vehicle. Second, the improved ownership experience of our new vehicles will help convert first-time Chevrolet buyers into repeat customers, as J.D. Power indicates customers who have a positive experience in the first 90 days of ownership are more likely to become repeat buyers for the brand.”

According to the study, Chevrolet is the fastest growing full-line brand in the automobile industry. Within the first five months of 2016, they have seen a 3% grow in retail sales due to their focus on the customer.

The awards Chevrolet received include:

• Tahoe, which led in the large SUV segment with study results that were 19 point above the segment average.
• Equinox led the compact SUV segment in a tie, with study results that were 15 points better than the segment average.
• Silverado 1500 and Silverado HD, which both swept the full-size truck categories.
• Spark, which absolutely dominated the city car segment, with study results that were 48 points higher than the segment average.

The results gained from the J.D. Power Initial Quality Study provides manufactures that will help them identify any issues the car may have and make any necessary improvements.

To check out any of these award-winning cars for yourself, stop by West Chevrolet in Knoxville, Tennessee for a test drive!

Source: Chevrolet Media