Last month in the sizzling desert at the 2019 SEMA show in Las Vegas, the Chevy Silverado HD Carhartt Edition made its big public debut. The original concept was shown at SEMA 3 years ago, and is based on the Chevy Silverado 2500HD LTZ Crew Cab model, and equipped with the Z71 Off-Road Package. The expert staff on duty at GM Authority had a great feature last week about the details, and spoke with Silverado marketing manager Hugh Milne, that laid out the origins that lead to eventual completion.
During 2016 was the original release of the 2017 Chevy Silverado HD, and it was the year the new LSP Duramax diesel engine was released. Carhartt had always had a supreme and awesome reign of everything work-clothing related: fire-resistant clothing, hunting clothes, and gear for the railroad. The connection to Silverado buyers was already existent and fairly seamless, and also hailing from Dearborn, Michigan, the company was a no-brainer as far as hefty partnership potential. The more that Chevy continued to work with Carhartt, the more they realized that both entities were pretty much talking to the same customers, and a solid bond was formed.
The next step was to put together a promotional agreement, and so Carhartt was then linked into a tour that goes to state fairs and large events, and Chevy reps wore Carhartt gear while Carhartt reps hosted Chevy trucks on-site for grand opening events. The reveal of the initial concept truck at SEMA 2016 solidified further the relationship between the two, but at the time a production version was just not quite in the cards. The reveal generated wild interest, but it was late in the last truck's lifecycle. Nonetheless, numerous customers were contacting both entities asking if they would ever be lucky enough to see it built.
The initial Silverado Carhartt Edition Concept was released late in the cycle regarding the last-generation K2 platform-based truck and was about two years away from the release of the current-generation model. With the new truck now out, the green light was given to begin the production stage of the concept. It is available in Mosiac Black metallic paint and is also equipped with Carhartt gold pinstriping, unique badging, a soft rollup tonneau cover, and other exterior upgrades. On the inside, you are greeted with exclusive two-tone leather seats, embroidered headrests, and Carhartt-branded all-weather floor mats. Don't forget to visit us here at West Chevy of Knoxville this holiday season to check out this and all other available truck models: 2020 would be a great year for your family or business to experience the excitement of brand-new truck ownership!
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