Similar to last year’s Red Line Series, Chevrolet plans to release another set of concepts at this year’s Nov.1 SEMA Show in Las Vegas- the Blue Line Series. In contrast to the Red Line Series, which highlighted Chevy’s sporty character, The Blue Line Series stands for the lifestyle and personalization possibilities of the brand. The Malibu and Cruze RS hatchback will both be used as the base of these unique concepts and will also feature newly-developed accessories specifically for them.
“The Chevrolet Blue Line Series concepts integrate accessories that offer greater personalization choices for customers,” stated Roger McCormack, director, Accessories and Performance Parts Marketing. “Each vehicle wears production and concept accessories thematically linked under the Blue Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”
The two vehicles will feature Genesis White exteriors, contrasted with blue-tinted windows and slate-blue metallic painted 18-inch wheels. Add-ons for the Malibu include a rear diffuser, a black grille insert, black Chevrolet bowtie emblems, a rear spoiler, illuminated door sills and a suspension lowering kit.
The Cruze RS hatchback will feature a chrome grille insert, suspension lowering kit, performance brake package and performance exhaust system. As for the interior, custom satin graphite accents will be placed on the instrument panel, shift knob and door inserts.
Interested in these enhancements for yourself? According to Chevy, some of the Blue Line performance parts and accessories will be available at the end of this year. Others will be available towards the middle of 2017. And good news- as long as your Chevy dealer, West Chevrolet installs them, your warranty will remain intact!
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