According to GM and Chevy, Silverado and Carhartt have a mutual passion for two important things: durability and long-lasting products.
“When you think about the two brands and what they represent, but also the customers that purchase them, there’s a lot of passion for the Carhartt brand and the Silverado brand,” said High Milne, senior manager of Silverado marketing and advertising. “We’re talking to the same people, people who buy Carhartt stuff or drive our trucks.”
This two-toned black truck features two different paint jobs- a matte black along the top and shiny black on the bottom half. Throughout the exterior, you will see Carhartt design elements in the “Carhartt Brown” accent paint, like the driver’s door which features the brand’s “C” logo and Silverado written in Carhartt style font. Additionally, nickel finishes inspired by Carhartt’s buttons are used on the wheels and around the blacked-out Chevy bowtie on the grille.
As far as the interior goes, you will find Carhartt’s name featured on the floor mats and the Carhartt logo on the headrests. The Carhartt duck-brown cloth material is also featured on part of the seats, armrests and door panel inserts. Even the truck bed features a roll-up tonneau cover made from Carhartt material.
Although there are no definite plans to sell the truck, Tony Ambroza, senior vice president of marketing for Carhartt says that they are interested if that changes.
“If Chevy decides to pursue that opportunity, we’re very interested in working with them on that,” stated Ambroza. “The idea was if people respond to it as well as we hope they will, that we’ll have conversations on how we can continue to partner together and bring the ultimate work truck to life.”
Not sure about you, but we’re on board! Hopefully one day we’ll get it in our showroom!
Come visit us at West Chevy in Knoxville, TN to check out the current 2017 Silverado 1500!
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