Your Commute Just Got Less Stressful With Marketplace

Even with today’s ubiquitous technological advancements, it seems we’re still quite the busybodies despite innovations being made to take the stress off of our day-to-day lives.

While not one correct answer lies out there, Chevrolet has thought of making the morning coffee run easier for those rushing to the office in the morning. Starting now GM is rolling out the auto industry’s first in-vehicle commerce platform allowing you make purchases right from your dash.

The new Marketplace feature will allow customers to order a variety of goods including food, coffee, navigation to seek the nearest gas stations for a quick fill up or restaurants for a quick bite or to make reservations for a big event allowing drivers to develop a further connection to their favorite brands. While building trust is with others is great, GM wants to develop a further connection with their drivers as well.

Marketplace will also feature dedicated offers on specific GM Vehicles such as purchasing Wi-Fi data, receiving coupons for oil changes and other service discounts, and other GM accessories. These features can all be activated with a simple push of a button through all on-screen notifications.  

All of these features are designed to be used while driving, but making sure you’re safe in doing so. Marketplace learns from you in real-time by analyzing your interaction data, like your location, time of day and your relationship with third-party merchants so you’re receiving offers personalized to your interests. While these won’t cure all of your daily commute troubles, this is certainly a step in the right direction which will give you less time on the road and more time doing what you truly enjoy.